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Present a one-day conference on:

MARKETING
“Being Better than the Rest”

held on

THURSDAY, 16^TH JULY 2009

at

PRESTON MARRIOTT HOTEL,
Garstang Road, Broughton,
Preston, Lancashire, PR3 5JB

Marketing is new to the NHS, but it is now high on every Trust’s agenda as they compete to attract patients to choose their facilities, as securing patient loyalty is critical to business success. Estates and Facilities services play an important role when patients are selecting the hospital or GP surgery for their treatment, as it is often our services that provide patients with the important first impressions.

Given the financial outlook facing the public sector in the near future, Trusts will also be investigating ways to generate additional income through marketing their facilities and making use of any surplus capacity.

The aim of this event is to provide delegates with: an understanding of marketing within the NHS and its importance; to provide information on the development of marketing strategies; and the importance of communication and the role the media can play.

Speakers will also provide practical examples on how services can be “sold” to increase business and how we can work with other sectors of the hospitality industry to learn from them about their strategies and techniques.

The cost of attending the conference is £100.00 per person.
This includes attendance at the conference, course handouts, coffee/tea on arrival, mid morning coffee/tea,
two-course buffet lunch served in the Restaurant and afternoon tea/coffee.

PROGRAMME

9.00am REGISTRATION Coffee/Tea and Biscuits

9.30 am WELCOME AND INTRODUCTION

Presenter – Pam Miller
Associate Director of Facilities, Pennine Acute Hospitals NHS Trust

9.45 am WHAT IS MARKETING AND WHERE DOES IT ADD VALUE TO THE NHS?

Presenter – Stephen Winterson
Director of Marketing and Communications, Countess of Chester Hospital NHS Foundation Trust

10.30 am VISION, VALUES AND CORPORATE BRAND IMAGE

Presenter – Robert McEwan
Executive Director of Operations and Business Development, County Durham & Darlington NHS Foundation Trust

11.15 am Morning Coffee/Tea and Biscuits

11.30 am FACILITATING PATIENT CHOICE AT THE HULL AND EAST YORKSHIRE HOSPITALS NHS TRUST

Presenter – Tim Horne
Head of Marketing, Hull and East Yorkshire Hospitals NHS Trust
Presenter – Pauline Lewin
Director of Estates and Facilities, Hull and East Yorkshire Hospitals NHS Trust

12.15 pm 2-COURSE LUNCH SERVED IN THE RESTAURANT

1.15 pm  ASSET MANAGEMENT AND PATIENT CHOICE

Presenter – Steve McGuire
Director of Capital, Estates & Facilities, Guy’s and St Thomas’ NHS Foundation Trust

2.00 pm  MEDIA AND MARKETING LINK

Presenter – Fin McNicol
Director of Communications, Aintree University Hospitals NHS Foundation Trust

2.45 pm Afternoon Tea / Coffee and Biscuits

3.15 pm MARKETING FROM WITHIN

Presenter – David Bedwell
Assistant Director, Health Facilities Scotland, NHS National Services Scotland

4.00 pm CLOSING REMARKS

SAFE JOURNEY HOME

About the Speakers

PAM MILLER
Associate Director of Facilities, Pennine Acute Hospitals NHS Trust

Pam Miller studied at University College, Cardiff, and graduated with a BSc Hons degree in Institutional Management.  Her career to date has been spent in the NHS, firstly in Wales, then in Yorkshire until 6 years ago when she headed west of the Pennine’s to the newly merged Pennine Acute NHS Trust. She has held a number of management positions during her career primarily focussing on catering but latterly expanding her role within facilities management.  She currently holds the post of Associate Director of Facilities at the Pennine Acute NHS Trust, with responsibility for the management of a wide range of facilities support services as well Procurement and Occupational Health and Emergency Preparedness over 4 large hospital sites. Pam also spent 6 months seconded to NHS Estates, in 2001, to work on the Better Hospital Food project and has been involved at national level in the Hospital Caterers Association and Hefma. Pam held the position of National Chairman of the Hospital Caterers Association for two years up until April 2002 and still sits on the council of the Association.

STEPHEN WINTERSON
Director of Marketing and Communications, Countess of Chester Hospital NHS Foundation Trust

Stephen joined the NHS in 2007 after spending over a decade in a variety of marketing management and director roles in Financial Services, Mail Order and Home Improvements. He is a member of the Chartered Institute of Marketing, a Chartered Marketer and is involved with the CIM NHS Advisory Group. Stephen is currently responsible for driving the development and delivery of the Trust’s marketing and communications agenda, with an emphasis on patient experience and stakeholder engagement. In his spare time he is studying for an MBA and has been known to swing a golf club, with limited success.

ROBERT McEWAN
Executive Director of Operations and Business Development, County Durham & Darlington NHS Foundation Trust

To follow

TIM HORNE
Head of Marketing (Business Development & Strategy), Hull and East Yorkshire Hospitals NHS Trust

Tim has spent over 24 years in commercial sales and marketing roles. Before joining Hull and East Yorkshire Hospitals NHS Trust he had oiled the joints of millions of the UK population as Head of Marketing for Seven Seas Cod Liver Oil and many of their other brands. A biologist by training, early management experience with British Home stores and medical selling with Boehringer Pharma eventually led to membership of the Chartered Institute of Marketing and a career in Brand Management. In a new role at the Trust and in a modern NHS where patients and GPs are the new consumers whose choices will ultimately mean the successful future of any trust, we have set about targeting their needs and understanding what can make their patient experience a positive one.

PAULINE LEWIN CHSM, MBA
Director of Estates and Facilities, Hull and East Yorkshire Hospitals NHS Trust

Pauline Lewin is a Director of Facilities with over 30 years experience in the NHS in both Community and Acute setting.  She has been in Facilities Management for 15 years. Pauline’s main interest is improving the patient experience through initiatives such as improving the patient environment and working with infection control colleagues to reduce the risk of Healthcare Associated Infections.  She is very keen to develop the sustainability agenda working with other large organisations in Hull and East Yorkshire. She is a full member of the institute of Health Services Management, member of the Sheffield Hallam University Facilities Management Unit Steering Group and is also on the Estates and Finance committee at the University of Hull.

STEVE McGUIRE
Director of Capital, Estates and Facilities, Guy’s and St Thomas’ NHS Foundation Trust

Steve McGuire joined the Trust as its first Director of Capital, Estates and Facilities in January 2003 from the Leeds Teaching Hospitals NHS Trust where he was Director of Property and Support Services. Steve joined the NHS in 1992 and has been Director of Facilities at both Leeds Health Authority and St James and Seacroft NHS Teaching Trust. Previously Steve worked for the British Coal Corporation where he held a variety of posts. He is a Chartered Mining Engineer.

FIN McNICOL
Director of Communications, Aintree University Hospitals NHS Foundation Trust

Fin McNicol is Director of Communications for Aintree University Hospitals NHS Foundation Trust, which provides district general hospital services to 300,000 residents in Merseyside, and tertiary services to patients from across the region. Fin has spent the last seven years in NHS PR, working both for Acute and Primary Care Trusts. Initially a journalist on weekly and evening newspapers, Fin has worked for PR agencies and also the Government regional press office network. He is a Member of the Chartered Institute of Public Relations.

DAVID BEDWELL
Assistant Director, Health Facilities Scotland, NHS National Services Scotland

After leaving catering college David joined the Grosvenor Hotel in Chester as a Commis Chef. On completion of his apprenticeship David joined their General Managers training programme, which he completed in 1976. He held a number of management positions within Trust Houses Forte Hotels and the Grosvenor Hotel group. In 1986 David opened and ran his own country house hotel which he sold to a hotel chain in 1988. At this point David changed his career and joined the British army as an officer and served in the UK, Germany, Canada and the Gulf. David left the services in the rank of Major and joined Nuffield Hospitals as Hotel Services Manager. He has held a number of positions within the private sector including Regional Operations Manager with Compass, Estates and Facilities Manager with Ashbourne Homes and Commercial Director with Initial Hospital Services. David joined Health Facilities Scotland in May 2007 as Assistant Director Health Facilities Scotland with responsibility as the lead for all Facilities Services throughout Scotland.

Further Information :-

VENUE:

Preston Marriott Hotel,
Admiral Suite,
Garstang Road,
Broughton,
Preston,
Lancashire, PR3 5JB

By road
Leave the M6 at Junction 32 onto the M55 and then immediately take Junction 1. Follow the A6 northbound towards Garstang and the hotel is approximately half a mile on the right.

By rail
The nearest mainline station is Preston (approximately 4 miles).

DETAILED LOCATION MAP WILL BE SENT TO DELEGATES ALONG WITH CONFIRMATION OF BOOKING